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About the Author

Todd Zenger is the N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business at the University of Utah and holds the University of Utah designation as a Presidential Professor. Zenger is a global expert on topics of corporate strategy, strategic leadership, and organization design. He has lectured widely on these topics to academic audiences at most of the world’s leading business schools, and his work has been broadly published in the leading academic journals in management and strategy.

Recent Posts

The Case Against Pay Transparency

  Calls for pay transparency as a cure for pay discrimination are abundant. As the argument goes, if everyone knows everyone else’s pay level, patterns of discrimination will be broadcast, so pressure to remedy them will mount. But the claims of pay transparency’s beneficial powers go far beyond remedying pay discrimination, extending to boosting an organization’s overall […]

Todd Zenger on his book, “Beyond Competitive Advantage”

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What People Are Saying

“Those of us who lead rapidly growing businesses know there is a lot more to a successful company than its sources of competitive advantage. Todd Zenger’s concept of a corporate theory provides us with that 'more.' He shows us how to go beyond short-term strategy in order to build businesses that make a big impact and endure. Beyond Competitive Advantage will help all business leaders ask smarter questions about the big challenges they face.”
Ryan Smith, Founder & CEO, Qualtrics

“Todd Zenger’s concept of the corporate theory is a great guide for developing and changing strategies over time and provides a compelling explanation of why some companies consistently turn in superior performance. As a CEO, I am constantly challenged to create value, and Todd’s insights are invaluable.”
Gregory Goff, CEO, Tesoro Corporation

“How can you create value again and again in an uncertain world? You need a theory that guides you toward bets that your firm is uniquely qualified to win. Todd Zenger mixes practical examples with the latest scholarship to show how a great corporate theory can help you decide what markets to pursue, which assets to assemble, and how to organize and lead.”
Jan Rivkin, Bruce V. Rauner Professor of Business Administration, Harvard Business School

“Todd Zenger tackles a classic problem: How does a large corporation create sustained value for its shareholders? Built on decades of careful academic study, Beyond Competitive Advantage is full of surprising and important insights about how some companies are able to beat the odds by developing a clear and distinct point of view.”
Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School

“Todd Zenger provides business leaders with a robust framework for making wiser decisions about where to play and how to win. And his theory of corporate advantage offers the most convincing explanation I’ve heard about what sets great companies apart from good ones.”
Jim Turley, retired Chairman & CEO, Ernst & Young